You Gotta "Give" to "Get" Website Leads: The Conversion Path
The conversion path is the process by which a website visitor becomes a known lead. A conversion path consists of a content offer, a call to action, a landing page and a thank-you page.
As shown in the image above, once your buyer personas find your helpful article in the search results, they read on. They may then decide to click on the
When done right, your conversion paths can go beyond the first conversion to help move your new leads through the sales funnel to become customers.
At Xzito, we work with clients to understand their buyers’ journeys through the sales funnel, and we develop effective conversion paths to increase web conversion. Schedule a free one-on-one consultation to find out more about how conversion paths can help you improve your return on investment.
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