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The 4% Code

How To Design, Build, And Fuel A Business That Scales Beyond You

Written by Jeshua Zapata, president at Xzito and Scaling Coach, The 4% Code is a practical and personal guide for founders and entrepreneurs who want to scale with clarity instead of chaos.

Drawing from 20+ years and 1,500+ businesses served, this book breaks down what it actually takes to move beyond $1M in revenue and build a business that doesn’t depend entirely on you.

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The 4% Framework:

A Proven Path To Scalable Growth

Launching Q1 2026, the book shares the thinking behind Xzito’s Marketing Engine Program to design, build, and scale marketing engines that don’t depend on the founder.

Design The Engine

Reconnect with your vision, define what you’re building, and commit with clarity.

Build The Engine

Install the foundational systems, strategy, brand, and marketing, that support scale.

Fuel The Engine

Turn your website and marketing into a 24/7 growth system using content, automation, and advertising.

Scale With Impact

Grow with intention, create leverage, and build a business that changes lives, not just revenue.

About The Author

From Building A Business To Documenting The Path

Jeshua Zapata is the president at Xzito and scaling advisor to growth-minded founders.

Since 2004, he’s worked alongside more than 1,500 businesses navigating growth, transition, and scale.

The 4% Code brings those lessons together into one clear roadmap, so you don’t have to learn them the hard way.

The result? A marketing engine designed for your needs, built to run smoothly, adapt as you scale, and keep creating market impact, revenue, and long-term valuation.