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The 4% Code

A Framework to Design, Build, Fuel and Scale Your Business

A lot of business work. Few are built to scale without breaking the founder.

The 4% Code is a practical framework for entrepreneurs who want to stop running their business on hustle and start building one designed for growth. It's the system behind 20 years of helping 1,500+ founders and leadership teams scale with clarity, alignment, and intention.

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The 4% Framework:

A Proven Path To Scalable Growth

The book shares the thinking behind Xzito’s Marketing Engine Program to design, build, and scale marketing engines that don’t

depend on the founder.

Design The Engine

Define the vision, priorities, and strategic focus that align your team and guide execution.

Build The Engine

Install the systems, brand assets, and marketing foundation that support predictable growth.

Fuel The Engine

Use content, campaigns, advertising, and partnerships to generate demand and revenue at scale.

Scale Your Impact

Empower your team, increase value, and build a company that thrives beyond you.

What Leaders Are Saying

Launching Q1 2026, the book shares the thinking behind Xzito’s Marketing Engine Program to design, build,

and scale marketing engines that don’t depend on the founder.

—Marcus Sheridan,

Author of Endless Costumers

"The 4% Code is the kind of book today’s business owners need: clear, honest, and grounded in real-world experience. Jeshua understands that trust drives growth, and he shows entrepreneurs how to build a marketing engine to connect more effectively.”

— Richard T. Bliss,

PhD

Babson College Finance Professor

National Academic Director, Goldman Sachs 10,000 Small Businesses

“Too many entrepreneurs treat marketing as a series of ad hoc, disconnected activities. In The 4% Code, Jeshua reframes marketing as an integral part of a business operating system designed to help businesses scale. Drawing on real-world experience and sound business principles, Jeshua provides a clear framework that will resonate with growth-minded leaders.”

—Verne Harnish,

Founder of EO and Author of Scaling Up

“The 4% Code gives growing companies what they desperately need but rarely have, a clear path to align strategy with a marketing engine that actually scales. Jeshua brings real-world experience as a Scaling Up advisor and shows entrepreneurs how to fuel growth with discipline, simplicity, and focus.”