Should You Build Your Own Site or Hire A Web Design Firm?

Should You Build Your Own Site or Hire A Pro?

Having an effective website that directs your key message(s) to your target market is an important component of any organization’s marketing program. Whether your company needs a new website altogether or just a routine tune-up, you-- as a CEO or Marketing Manager-- are going to be faced with a fork in the road:  Should you build your own site in-house or hire a professional agency?

Building Your Own Burger Site

Let's start by examining the ups and downs of building the site on your own. Creating your own "burger" (by which we do, of course, mean website!) has the potential to be the most attractive option from a cost perspective. We have done extensive analysis on building a site on your own and have even tested some of the platforms.  After many years in the industry, we have concluded that taking the “build your own site” approach produces the most positive results  for micro-businesses and cash-strapped startups. Here are some of the pros and cons we uncovered through our research:

Hire A "Gourmet" Marketing Team

Okay, enough about "Building Your Own Site." If you're not in the mood for flipping burgers, maybe what you need is a private chef! Xzito is a Growth Marketing Agency, and as such, one of our key services include interactive site development. Because of this, we’re specifically geared towards the individual needs of our clients. This facet of our practice results in its own set of pros and cons:

And The Verdict Is...

The final decision comes down to time, money, and personal expertise. If you have all of those resources on hand, building your own site could be the best option. If not, you might be better off hiring a professional agency to support you as you embark on your legendary marketing  journey!