3 Psychological Secrets to Improve Your Inbound Marketing Strategy
Psychology isn't just the class you slept through back in high school. It's also a beneficial tool for your inbound marketing efforts, especially if you're hoping to gain traction in your target market. Knowing how to appeal to your audience and to influence their decisions will make each marketing strategy more effective.
1. Foot in the Door Phenomenon
When brainstorming inbound marketing initiatives, think about
ways to convince your target customer to make a small concession.
Writing for
When preparing marketing materials, focus on educating People feel empowered when they are trusted to do their own research and make their own decisions. The modern customer distrusts sales language and looks askance at heavy-handed sales techniques. This explains why inbound marketing proves so successful in today's climate -- it addresses customer empowerment by educating audiences instead of selling to them. If you tell your customer that he or she might be better off with a different product than yours under certain circumstances, you risk losing the sale. However, you stand to gain customer loyalty because the prospect now trusts you to provide accurate information even when it doesn't serve your agenda. When creating blog posts and other media, focus on entertainment and education rather than the pitch. In her Entrepreneur magazine article, Fractl promotions supervisor Andrea Lehr outlines the psychology behind influencer marketing. According to Lehr, influencers who can tap into prospects' emotions and deliver information in a relatable way often succeed admirably in converting visitors into customers. Influencers are powerful facets of any inbound marketing campaign because they don't represent the company and because they have built-in audiences. The trust and respect they've accrued over years of building a following can have a massive impact on any market base. Psychology is clearly compatible with inbound marketing, especially if you understand how the human mind makes decisions. Looking to further explore your target audience? Download our eBook on How to Create Buyer Personas. {{cta('61fb5691-665b-4be6-b4e6-f1c2d4efb1a4','justifycenter')}}
your customers instead of selling to them.
3. The Influencer Principle
