Growth Story

Johnny Rockets

Modernizing menu communication with a flexible digital signage system built for speed, consistency, and scale.

Book Strategy Session

Challenge

As Johnny Rockets expanded into busy retail and entertainment environments, the brand had to address different needs:

Visual Impact:

As Johnny Rockets expanded into busy retail and entertainment environments, the brand needed a solution that could:

Clear Communication:

Present product offerings clearly and quickly, even in fast-paced, distraction-heavy settings.

Operational speed:

Update items and pricing on the fly, without waiting on print cycles or design bottlenecks.

Cost efficiency:

Reduce ongoing reliance on printed menus and the recurring costs that came with them.

Solution

Xzito partnered with Johnny Rockets to design and implement a flexible digital menu signage system by:

Creative direction, defined together

Xzito worked side by side with the Johnny Rockets team to lock in the imagery, typography, copy, and overall style, making sure the digital experience felt unmistakably on-brand.

Menu layouts designed for the moment

Xzito designed branded digital menu boards built for quick reading and visual appeal, so customers could take in the offering at a glance.

Content built to move

Beyond static layouts, the team storyboarded and produced motion content and video, giving the menus an energy that printed boards simply can't match.

Rollout across high-traffic locations

Xzito managed implementation across multiple busy venues, including Mohegan Sun, Malls of America, and Providence Place Mall, keeping the experience consistent everywhere.

Sleek framed UI dashboard mockup showing scalable platform architecture

Impact

With the digital menu signage system in place, the shift from print to digital changed more than the look of the menu, it changed how Johnny Rockets operated and how customers experienced the brand at the point of sale.