So how is your virtual sales representative holding up (AKA your web site)? Is your web site easy to use? Is it visually appealing? You only have 30 seconds to make a good first impression online. Your web site’s design can increase your firm’s credibility, inspire confidence and trust and most importantly, act as a lead generation tool that brings you the most qualified leads. With your web site open 24/7, who can't afford to give the wrong first impression.
Below are 6 tips to enhance your virtual sales representative (AKA your web site):
Tip 1: Don’t just expect a web site to change content on its own. We recommend that you have a web site that is up to date. If you introduce a new product, introduce it on your web site. It will not magically show up.
Tip 2: Add interactive media to your web site. Do you have a video of your location? Photos? Sound clips? Make your web site more dynamic and interesting.
Tip 4: Don’t over jargon content on your web site. You should include natural language that is easy to read and understand.
Tip 6: Have a little bait on the site with a call to action! What do you mean? Perhaps a pop quiz, a whitepaper that a customer would like to download. Provide these in exchange for the prospect’s information.
Remember, it is important to make a good impression in both the real world and the virtual world. Feel free to contact us If you need support with inbound marketing strategies. You can also schedule a complimentary consultation and find out more information at xzito.com. Contac us today at 401-709-4342 or email us support@xzito.com
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