Ever thought about your visitor’s habits when they visit your website?
- Do you keep up with your Webtrends analytics?
- How much time do they spend on your site?
- Where are they coming from?
- How long do they stay connected?
- What keywords do they use to connect to your site?
- How many times have they visited your site?
Did you know all these visitor's information can be stored on your web server and be accessed later for searches, statistics, graphs, and reports?
Having a web strategy with a website analyzer system lets you know your Webtrends and the preferences of users who navigate your site. These statistics can be sorted by date and are a powerful tool to help you understand more about your online users and potential customers.
Performing a web analysis on your website and understanding how your site captures and gets qualified leads will help you create a strategy for the growth of your website and your business.
5 Web Analytics Tools to Start Using Today
There are several web analyses tools now available on the market that can contribute to increasing sales. Here are 5:
1. Google Analytics
To have Google Analytics (GA) you must have a Gmail account. This system provides a code that must be integrated into your website to access statistical reports such as keywords that your target audience use to find you, traffic sources, connection speed, and many more. It also offers a highly interactive graphical user interface.
2. Woopra
Source: Woopra
Woopra works just like Google Analytics but with extra benefits. Right from your browser, you can get real-time access to information about how people are using your website including their location, pages they visited on your site, and the web browser they use. You can also chat with them live from your website.
3. Clicky
Clicky is a "Web 2.0" analytics tool that is easy to understand — great for someone new to web analytics. There's a free and pro version, but with both you can access basic data about your website users. There's also a feature called Spy View that lets you follow the actions of a current visitor in real-time.
4. Web-stat
Another paid service, available in English and French; available as a 30-day trial version. Its graphic map helps you better visualize the location data. The 30-day trial version can record the total number of visits by country, region, city, and number of repeat visits per day over a 30 day period.
5. Chartbeat
Source: Chartbeat
You cannot be 100% sure about how web visitors are interacting with your website content without a good look under the hood. Chartbeat lets you do that so you can make the necessary changes that improve your website performance. It's free for a month and then only $9.95/month after.
The possibilities to improve your website are endless. How can you see the benefits of your website without knowing what others are seeing?
Contact one of our consultants for a complimentary consultation at 401.709.4342 or email us at support@xzito.com. Learn more about how we can use your web data to boost your online conversion.
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Editor's Note: This post was originally published in January 2012 and has been completely revamped and updated for accuracy and comprehensiveness.
