Companies that were spending enormous amounts of money on traditional advertising are now diversifying into internet marketing and the strategy is paying off.
SEO & PPC are online marketing are cost-effective ways to help you get qualified leads. They include several tools, such as blogging, link building, article marketing, etc. that you can use to drive targeted traffic to your website.
But let’s chat in more detail about PPC & SEO strategies.
What is PPC?
With Pay Per Click (PPC), you bid on the keywords you believe your prospects will type in the search bar when looking for your particular products or services. These ads are known as sponsored links or sponsored ads. You pay for your ad only when the user clicks on it.
Since PPC is guaranteed high placement, the visibility you can get in multiple channels such as search engines, content sites, and mobile phones, can have an immediate impact on your sales. Some of the great things about PPC campaigns are that you can quickly change keywords, change ad copy, change bid prices, and turn your campaign on and off.
What is SEO?
SEO (Search Engine Optimization), on the other hand, is how you optimize your website pages with specific keywords. However, organic SEO is a more time-consuming strategy and it is also an ongoing strategy because there are other businesses that are working hard to optimize for similar keywords. What makes it a great strategy for the long run is that you don’t have to pay per click because organic rankings are natural.
SEO & PPC complement each other. With PPC, you learn which keywords are converting into sales. Then you concentrate your SEO efforts on these converting keywords so you rank higher in the search results, obtaining the most free clicks. Because the keywords you are utilizing in one or both online marketing tools are related to your business, the quality of the traffic to your website is highly qualified.
Take time to create your internet marketing strategy and don't overlook the potential that a strategic PPC and SEO campaign has to offer to your web marketing efforts.
If you are serious about diversifying your marketing dollars into internet marketing but don't have the time to learn and do it yourself, let's chat about how you can hire an entire marketing department for less than you would pay for a marketing employee.
Xzito can help you with your inbound marketing, so you can focus on doing what you do best. Let our Search Engine Optimization Experts and our Internet Marketing consultants help you choose the keywords for your campaigns, create and place your ads, make web improvements, etc. We will extend your marketing reach cost-effectively. Call us today at 401-709-4342 or email us at support@xzito.com.
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Editor's Note: This post was originally published in August 2011 and has been completely revamped and updated for accuracy and comprehensiveness.
